Vibrant Aussie Swimwear designed to Endure

Sally, owner and operator of Fashion Fish Designs has been a pool & ocean swimmer her whole life, and has been making her popular chlorine resistant swimwear range for 25 years! I still remember as a teenager, attending Hunter Region swim carnivals where Sally had her first market stalls. Fast forward to 2025 and look at how the business has grown - it's inspiring to say the least.

Sally totally understands we need swimwear which looks amazing, but most importantly is durable and comfortable. Fashion Fish, her standout Aussie swimwear brand is designed and manufactured in Newcastle, NSW, and offers the perfect combination of style and functionality. Whether you’re a competitive swimmer, a casual beach-goer, someone training for a triathlon, or a participant in surf nippers or aqua aerobics, Fashion Fish swimwear is for you!

Here’s why Fashion Fish is our ultimate go-to for any aquatic challenge:

1.  Endures Chlorine & UV Rays
Chlorine is one of the toughest elements swimwear faces,  it can break down fabrics quickly, leaving them faded, loose, and uncomfortable. Fashion Fish swimwear is made with chlorine-resistant materials that stand up to the harsh chemicals in pools, keeping your suit vibrant, comfortable and supportive, session after session.  Sun damage can also be relentless, and no one knows this better than us Aussies! That’s why Fashion Fish swimwear also features UV protection with UPF 50+ fabrics. Fashion Fish has you covered so you can enjoy hours of indoor or outdoor aquatic activities.

2. Bright, Fun & Supportive
We all want to feel confident in our swimwear - Fashion Fish delivers with their bright, and eye-catching range which splashes fun, as well as modest single colour choices as well. You can select a Fashion Fish swimsuit to match your personal style, whilst also feeling comfortable and supported, no matter your water activity. The perfect fit to enjoy your time in the pool and ocean!

3. Aussie Made for High Performance
 No matter how intense your swimming challenge, your Fashion Fish swimsuit is up to the task. Fashion Fish also design, print and manufacture all of their swimwear in their factory in Newcastle, NSW. 100% Aussie made! And they have a diverse range of local swimmers test their products to ensure its suitability for all ages and body types.

4. Sustainability: Swimwear You Can Feel Good About
As eco-conscious choices continue to grow in importance, Fashion Fish also support sustainability with their Mash-Up swimwear range. They use fabric which commonly would have ended up in landfill and piece it together to create a unique chlorine proof swimsuit that only you will own. Helping reduce environmental impact while still offering the same level of comfort and durability. Fashion Fish values both high-performance swimwear and the planet!

I truly believe Fashion Fish Designs swimwear will endure any aquatic challenge you take on, they offer the perfect blend of style, durability, and performance, giving you the freedom to swim, train, and compete with confidence. Whether you’re in the pool or the surf, you can rely on Fashion Fish to keep you looking great and feeling your best. But don't just take my word for it, I encourage you to support local, and try them out for yourself! Visit them in store 11/301 Hillsborough Rd, Warners Bay, NSW or online at www.fashionfish.com.au

Yours in swimming, Kel :)